This past Saturday Kristen and I had the privilege of attending Ben Bergeron’s Affiliate Excellence seminar. As we get rolling with the new space we thought it would be a great way to re-focus on what’s important. The following is not a review of the seminar (which was excellent) but some of my takeaways and thoughts as we move forward with MINT.
Listening to Ben talk reminds me of the old CrossFit Journal videos and articles with Greg Glassman. There is confidence in their voice that makes you hang on to their every word. Ben talked about excellence in the same way Greg Glassman did all those years ago. Somewhere in the hustle of owning a business we get lost in our pursuit of excellence. Being reminded that it’s the simple things that are the most important is exactly what I needed to hear. Simple doesn’t mean easy but there is something calming about re-focusing on whats really important. Humility and genuinely caring about your members is what makes for a great Affiliate community and that is what we are striving for… That is what drives our passion.
The seminar began with a discussion on commonalities of the ultra-successful. They do more than just “show up”. This probably wouldn’t have stood out to me as much as it did if Ben didn’t use the example of reading books. I listened to a conversation with Warren Buffet in 2015 where he talked about the one thing that almost all successful people have in common is that they take time to read. I set a goal in January 2016 that I would read at least one book per month. I crushed my goal in 2016 (thanks to audiobooks) and finished six books in January 2017 alone. Everything I have read pertains to business/fitness/nutrition and although I learned a lot I always felt like I wasn’t really doing anything with what I had learned. Back to Ben’s example… He said if you are reading books just to check them off a list you are just showing up. The important part is what you do with what you have read. I laughed to myself when he said that. As much as I was learning I felt like he was talking directly to me. I usually discuss with Kristen the books I really love but recently had been telling myself I was going to write a blog post about the books/topics I found interesting. There is a deeper concentration and level on understanding when you are forcing yourself to present the material. This was a personal tangent from the seminar for me but I hope that committing to writing will help me with accountability of putting what I am learning into practice.
The most powerful takeaway from the seminar was while discussing change. I have heard Ben discuss the importance of the mental side of coaching a few times before. He specifically talked about “the stories we tell ourselves” and how deeply that affects someones ability to make a change. I think this has deep ties into living with integrity and a lot of memories popped into my head of times I allowed myself to justify taking the easy way out. People have to buy into you and what you do. Belief is everything. I believe in what we are building with MINT and hope everyone else can see that enough to open up and let us earn their trust.